1. Your Logo & Elevator Pitch

This slide must make a great impression in seconds. You are required to explain your product as simply as if you were talking to a 5-year-old using 500 Global's strict fill-in-the-blank syntax.

2. The Problem

You must explain the problem strictly from the micro-economic point of view of your specific customer, not as a broad, generic global statistic.

For example, do not say "40% of patients lack post-discharge care"; instead, frame it as a tangible pain point: "Hospitals are losing $30B by not having the resources to monitor patients remotely."

3. Your Solution

Introduce your product immediately before losing the audience's attention. Present the key features, list the top benefits to the customer, and ensure it maps directly to the problem stated in Slide 2.

This is the ideal place for your primary product screenshot.

4. How it Works

This is a deeper dive into the proprietary technology or user experience. You should showcase the unique tech that powers your product or provide a visual workflow that proves the product is tangible and functional.

5. Traction

This is the "Startup Viagra" slide designed to capture investor attention. You should focus on just one key growth metric (like MRR for SaaS, GMV for marketplaces, or Month-over-Month growth) and display it clearly in an upward-trending chart.

If you are a B2B company, prominently place the logos of your most notable signed clients here.

6. Business Model

Explain how you make money today, or how you plan to in the future. You must detail your top sources of revenue and prioritize them by size, clarifying whether your model is direct (e-commerce, subscriptions) or indirect (advertising, lead generation).

7. Competition

Claiming you have "no competition" is viewed as a red flag. 500 Global prefers a standard 2x2 quadrant matrix where your company is in the upper right corner, and requires you to frame your edge using this exact phrasing:

8. The Market Opportunity

You must prove that you are targeting a massive market capable of generating venture-scale returns. 500 Global explicitly looks for a Total Addressable Market (TAM) of greater than $1 Billion.

Calculate this using their bottom-up formula: (X customers in your market) × ($Y average transaction size) × (Z number of purchases per year).

9. Progress to Date

List your historical milestones to prove execution speed. This should include your actual or planned launch date, when you signed your first customer, notable awards, and any prior investments or grants you have already secured.

10. The Team

Highlight why your team has an "unfair advantage." Early-stage VCs bet heavily on founders, so you must emphasize specific traits like past startup exits, deep technical/product expertise, or industry-specific networks. Limit descriptions to just 1-2 bullet points per key founder.